Allegedly, building a better mousetrap does not have the world beating a path to your door all by itself...
As our caped hero is finding out, you need to let your potential customers know that the product of their dreams is available. Or maybe convince them that your new product is the dream that they hadn't quite got around to having yet. That's marketing.
As our heroes are also finding out, just setting up a dozen social media accounts is not enough. We've heard of content and strategy and engagement too!
Confused? You will be!
Tune in next time to find out more about Radbot's attempts to outsource the crowdsourcing grunt work!